We looked at our faith and our daily life, from a bird's eye view. And really wanted to zoom in and focus on what ties the two together. What is something that firstly embodies the basis our religion and secondly highlights a powerful practice to incorporate to our lives?
D E S I G N + S A M P L I N G
For months, we worked with a master calligrapher to conceptualize a design that would capture the beauty of the Verse. But we encountered many difficulties along the way! Here is an image of our first few samples. The intricate detail was proving difficult to show through onto the pendant.
Pictured are the first samples of ZUDO's Ayatul Kursi Necklace
P R O D U C T I O N
We decided to have the Verse recessed into the pendant, rather than protruded. This gives the pendant a velvet feel and adds to the elegance.
L A U N C H
Each design goes through our quality test to ensure it's fully rust/tarnish-proof. Eight months later, we had a piece worth launching! We couldn't wait to release these, and partnered up with a handful of great influencers to be a part of our launch!