Our Story

In the summer of 2017, Ibraheem set out to build a legacy. With his family being in the gold-making business for generations, he decided to follow in their footsteps and produce beautiful craftsmanship that doesn’t break the bank. He wanted to carry on this family tradition with his fiancé, Zuni.

With Zuni’s passion for researching and advocating for sexual assault survivors in minority communities and Ibraheem’s vision to provide culturally-inspired jewelry, they combined their efforts to create ZUDO.

Together, they work closely with craftsmen to design Arabic, South Asian, and Islamic influenced accessories while simultaneously encouraging these communities to break the silence about taboo topics, including domestic violence, sexual assault, and mental health.

Handcrafted | Minimal | Timeless. ZUDO offers simple, stunning, and meaningful jewelry designed to fit anyone’s style.

Our signature line features thoughtful pieces that make great gifts, support a worthy cause, and make for heirloom-worthy quality pieces that can be cherished for years. We are always designing new pieces – so follow closely to see what we come up with next!

ZUDO Ibraheem and Zuni


Our Mission

ZUDO is dedicated to breaking the silence on sexual violence in Arab, South Asian, and Muslim communities through raising awareness, promoting sexual assault prevention, and fueling cultural change. Although we realize many communities find these topics taboo, we are committed to ending the stigma by inviting the ZUDO family to engage in these important conversations to increase awareness.

According to the World Health Organization, 1 in 3 women (35%) have experienced physical and/or sexual violence in their lifetime. This violence can put victims at risk for severe negative consequences for their physical, mental, and reproductive health. Muslim, Arab, and South Asian communities are not immune to such tragedies just because we do not talk about it. So… let’s talk about it! Let’s work together to put an end to this vicious cycle of sexual violence in our communities.

Giving back to the community is important to us. We strive to do so by donating 10% of our profits to HEART Women & Girls, an organization that supports victims of sexual violence and also promotes sexual assault prevention in these unreached communities. However, giving is not just about making a donation, but about educating our community and making a difference by inspiring others to join the movement. Join ZUDO and support this worthy cause.

The ZUDO Team

Zuni & Ibraheem